How to get customer emails
Collecting Customer Names and Emails
No User Profile - Collect before the scan
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If your store's UI does not have a User Profile section, then the email must be collected before the scan.
User Profile - Collect before or after the Scan
- If your store's UI has a user profile section that can be filled out, then the email and name can be collected both before and/or after the scan.
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If the name and email are collected after the scan, go to the upper right-hand corner and select Create User Profile to enter the details there.
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Name
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Email
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Gender
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Depending on your UI, there may be more profile questions that your customer can fill in for a more customized experience. At the minimum, to successfully collect your customer's email, you need to collect the 3 basic pieces of information mentioned above.
Email Collection Best Practices
1. Lead and encourage
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Use encouraging language rather than passive language
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Lead the sales process along
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Be friendly and casual
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DO say:
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DO NOT say:
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“Please type in your email so we can send you your 3D Scan Results right after.”
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"Do you want to share your email with me?" |
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“Please type in your email here so we can get the fit process started.”
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"Can I get your email?"
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“We start our fit process by typing in your name & and email so you can get a copy of your scan results emailed.”
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2. Sell and emphasize the benefits
- Don't be pushy
- Emphasize the benefits of them giving their email:
- Their scan results will be emailed to them for future use.
- They can see foot changes that may take place in the future (if they get scanned again).
- If they give their consent, they can receive personalized emails based on their results.
3. If necessary, let them know their data is safe
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Volumental follows GDPR and the California Consumer Privacy Act.
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Their information will not be sold and Volumental will not spam them with emails.