How to best use the 3D scan results to assist your customer in the fitting process.
How to use the scan results to fit a customer
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Educate your customer and share knowledge about fit and their feet.
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Use the 3D scan results to understand the unique characteristics of their feet in order to find the best fit for them
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Most people do not understand fit or feet, so
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Help your customer see and understand the unique characteristics of their own feet.
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Go over 2-5 of their foot measurements, and highlight any unique features you see.
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Help educate your customer about fit and feet, teach them that:
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Comfort is the #1 key to “perfect” fit
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Only they can really know what is most comfortable to them
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Explain why certain shoes would be a better or worse fit, based off of their foot characteristics
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Recommend or eliminate shoe styles that either run too narrow or too wide based on their scan results
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Summary
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"Best fit" or "Perfect fit" is a Feeling
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The Customer is the Ultimate Fitter, only they know what is most comfortable
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Everyone's foot shape is unique and different across multiple measurements and dimensions
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So it’s important to understand the unique characteristics of a customer’s feet in order to find the best fit for them
